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Berkley

The General

The General

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

FEATURES

  • Now available in Firetail colors!
  • Nine NEW eye-popping colors!
  • Classic stick bait wiggle action
  • Durable and long lasting
  • PowerBait flavor to tip the scales to your advantage
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