{"title":"Bates Fishing","description":"\u003cp\u003e\u003cspan\u003eAt Bates Fishing Company, our mission is clear: to redefine the standard of excellence in reel manufacturing by prioritizing quality craftsmanship and innovative design. We are committed to challenging the status quo of the fishing industry, where mass production often leads to compromises in materials and construction. Our goal is to revive the craft of reel making with meticulous attention to detail and premium-grade materials sourced from around the globe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur reels are not merely products; they are a testament to our unwavering commitment to excellence. We strive to earn the trust of anglers worldwide by delivering reels that exceed expectations, embodying the essence of precision engineering and thoughtful design.\u003cbr\u003e\u003cbr\u003eAs we push the boundaries of reel manufacturing, we invite anglers to join us on this journey—a pursuit of perfection through precision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e· Commitment to Innovation: We are dedicated to continuously seeking new ideas, methods, and technologies to improve products, services, and processes. This involves fostering a culture that encourages creativity, experimentation, and the pursuit of breakthrough solutions to meet evolving customer needs and stay ahead of our competition.\u003cbr\u003e\u003cbr\u003e· Excellence in Manufacturing: We are in relentless pursuit of quality, efficiency, and precision in all aspects of the manufacturing process. It involves setting high standards for product design, materials, production techniques, and quality control to ensure that every product meets or exceeds customer expectations. Excellence in manufacturing requires a commitment to continuous improvement and the implementation of best practices to deliver consistently superior results.\u003cbr\u003e\u003cbr\u003e· Customer Satisfaction: We recognize that customers are the lifeblood of our business, and their satisfaction is paramount to long-term success. This involves listening to customer feedback, understanding their needs and preferences, and going above and beyond to deliver exceptional products and services that meet or exceed their expectations. Customer satisfaction also entails building strong relationships based on trust, transparency, and responsiveness, and striving to delight customers at every interaction.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"e-d-c-100","title":"E.D.C. 100","description":"\u003cp\u003eBates Fishing Co. has officially dropped the company’s most anticipated reel of the season: the E.D.C. (Every Day Carry) — a rugged, no-nonsense baitcaster built to fish hard and fish often. With a retail price of $199.99, the E.D.C. is engineered to deliver premium-level performance at an approachable price, and it’s poised to dominate boat decks and gear reviews in 2025.\u003c\/p\u003e\n\u003cp\u003eDesigned from the ground up to be your go-to reel, the E.D.C. is the first die-cast aluminum reel in Bates history, delivering a familiar strength and reliability without the premium price tag. This reel doesn’t show off — it just shows up, every day.\u003c\/p\u003e\n\u003cp\u003eBut what truly separates the E.D.C. from everything else in its class is what’s inside. Introducing the D.A.B. System — Digitally Assisted Braking, a brand-new, self-powered cast control system exclusive to Bates. This next-generation tech uses electromagnetic induction and an internal digital chip to automatically adjust braking force in real time — all without batteries or maintenance.\u003c\/p\u003e\n\u003cp\u003eNo charging. No switches. No gimmicks. Just cast-and-go confidence.\u003c\/p\u003e\n\u003cp\u003e“The D.A.B. system is our answer to the modern angler’s desire for smarter performance without added complexity,” says Chris Cain, VP of Marketing at Bates. “You don’t necessarily need to know how it works — just know that it works. And that it’s now available in a $199 reel. That’s a game-changer.”\u003c\/p\u003e\n\u003cp\u003eThe E.D.C. will make its official debut at ICAST 2025, booth #1444, where attendees will get hands-on access to this innovative platform before it hits retailers later this year.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Digitally Assisted Brake (D.A.B.) System\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSmart braking tech that adapts throughout the cast — no batteries required\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Die-Cast Aluminum Frame\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBuilt to last without breaking the bank\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 15 lb Drag\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSmooth, reliable stopping power\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Compact and Lightweight\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e6.2 oz for all-day comfort\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Gear Ratio: 7.1:1\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAvailable in right- and left-hand models\u003c\/span\u003e\u003c\/p\u003e","brand":"Bates Fishing","offers":[{"title":"6.3:1 \/ Right","offer_id":48563742933215,"sku":"BREDC100RH631","price":199.99,"currency_code":"USD","in_stock":false},{"title":"6.3:1 \/ Left","offer_id":48563742965983,"sku":"BREDC100LH631","price":199.99,"currency_code":"USD","in_stock":false},{"title":"7.1:1 \/ Right","offer_id":48563742998751,"sku":"BREDC100RH711","price":199.99,"currency_code":"USD","in_stock":true},{"title":"7.1:1 \/ Left","offer_id":48563743031519,"sku":"BREDC100LH711","price":199.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0311\/7672\/0521\/files\/EDC100_01.png?v=1772624015"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0311\/7672\/0521\/collections\/Bates-Logo.png?v=1772623729","url":"https:\/\/yeoldetacklebox.net\/collections\/bates-fishing.oembed","provider":"Ye Olde Tackle Box","version":"1.0","type":"link"}